Thursday, December 7, 2006

Working within Pay per Click system.Register in PPC system

You register in PPC system (come or call to the editor’s or advertising department), fill in the form, where you determine language, in which your advertisement we be shown; and register that URL No. 1 – which you have received at affiliate registration (Your own affiliate registration – in the form.)

Like advertisement applying to the newspaper, advertisement of your goods is not free of charge in PPC systems. The more you invest the more you get. There are two types of payment within these systems, they are CPC and CPM.
CPC is pay per one click. What does that mean? For example, you have registered in PPC system, filled in all forms and comprised advertising text. You have started your business. Somewhere at this moment on the web-pages with similar topic thousands of people can see your advertisement about selling ‘SOMETHING’ in search system. People click on it, follow URL No. 1, hidden in the text of advertisement, to the seller’s web-site, and buy ‘SOMETHING’. In this case your partner pays you agreed in advance percentage of sale of ‘SOMETHING’. After all, sale has been performed through your affiliate. And you pay to PPC for clicks which were made for advertisement placed within this system. CPC is the payment for one such click.
CPM is the second variant. So, in this case you will pay not for clicks, but for thousand showings of your advertising. CPM is the cost of 1000 showings of your banner. CPM USD 50 means that in order banner or advertisement is shown 1000 times you pay 50 US dollars
Probably, you have a question: “But what if a man who goes to the seller’s web-site following my advertisement will buy there nothing? I will lose my money, pay for nothing. I won’t bring me money, will it?” or “What if after 1000 showings no one click on my banner?” If you have such questions, I’m very glad for you. You will not become a loser in the world of e-commerce. Yes. Of course, e-commerce like any other commerce is risk and luck. But only a weak by nature man is afraid of risk. Strong foresees and uses risk to his good. Be not afraid. Below we will tell you how to minimize your charges for your company, how to increase efficacy of advertisements and avoid empty clicks on them.
We are going to tell you about campaign leading in the next parts.
Let’s have the floor to system makers https://adwords.google.com/ .
Google has developed AdWords program specially for advertisers, which want to turn to the broadest audience and get the most possible effect. As an advertiser, you can choose your own key-words pay just for clicks of clients made on the advertisement. It is extremely simple to create advertisements and manage accounts of e-marketing; and it doesn’t require great initial investments. All this requires only 5 minutes and credit card. We show advertisings in increasing partners’ network by Google, including thousands web-sites from America Online up to Washington Post and we direct them to relevant search system and informational web-pages.
Experienced staff of Google which is engaged in sales and clients’ support optimizes campaign for great advertisers. Staff of experts of AdWords helps advertises to choose corresponding key words and create appropriate advertisement, then track the campaign carefully in order to increase its profitability by means of sifting out the key-words. An advertiser can choose any quantity of key-words. Among recently joined advertisers are Amazon, Cisco Systems и Staples.
Google presents full range of services regarding reports creation to all advertisers, in order to supply precise tuning of campaign and supply real-time data as for which components are most effective. Advertisers can increase profitability by means of directing of their campaigns towards definite territories and languages.
That is the way of Google operating.
As soon as someone types in key-words for search of required information, Google analyses millions of web-pages, which contains key-words for search and it gives up the result:
On the left you can see found web-pages containing information which you were looking for.
On the right there are advertisements by Google AdWords.
Men all round the world place their advertisements for selling their goods, services or they have additional profit by affiliate programs, even not leaving home.
The next step which we are going to make is registration within Google AdWords system.
That is the way of Google operating.
As soon as someone types in key-words for search of required information, Google analyses millions of web-pages, which contains key-words for search and it gives up the result:
On the left you can see found web-pages containing information which you were looking for.
On the right there are advertisements by Google AdWords.
Men all round the world place their advertisements for selling their goods, services or they have additional profit by affiliate programs, even not leaving home.
The next step which we are going to make is registration within Google AdWords system.

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