Thursday, December 7, 2006

Working within Pay per Click system.

Within the previous parts I have told you what affiliate program is. ( What is affiliate program?) e-goods markets ( Searching and choosing of affiliate program), have registered on market clickbank.com and chosen the goods, which we will promote in the Internet space (Your own affiliate registration). Goods themselves won’t be promoted, we are to explain potential clients what we offer, and convince them that our goods will make them happy :)
The essence of operating within Pay per Click system is in showing your advertisements in the form of text or banners advertising on the web-sites pages or on the pages of search systems and public bulletin board.
There are Pay per Click systems for goods and services promotion. You pay for every click on your advertisement.
There are lots of PPC systems.
We choose system adwords because of its broad popularity and the highest indices of sales growth performed through this system.
Here you can get to know about other PPC systems. .
How is it to be performed?
Let’s study PPC system working by the example of goods – “SOMETHING”. For example you have find such goods on www.clickbank.com and decided to become a partner of this seller. How PPC systems can help you and what you need it for in general?
As soon as you have registered, as we have already told you in part 3.Your own affiliate registration you will get two URLs. There is the question: What is that? What should I do with that? Should we compare it to the real world, it’s like you have been given “SOMETHING” and you are sitting at home and drinking beer. How do you think how many sales could you realize in such conditions? Zero is the correct answer (Only if a friend of you – which has come in – does want to buy that SOMETHING.) How would anyone do if he was you? There are two things to do:
1.Advertise in local newspaper : “SELL ‘SOMETHING’ CHEAP. PLEASE CALL 3232-6566-9898 » . (URL No. 1).
2. Open your own shop and sell ‘SOMETHING’ there, i.e. create your own web-site, make bright design, marvelous name. Advertise it. And sell your ‘SOMETHING’ in it (URL No.2)
Like in real world you have a choice and free play. But how do you think which way is simpler? I would choose 1 for a start. Because it is not so complex and you need less means for its realization (you need not to engage programmer, designer; buy domain name, hosting, pay for copywriter and so on …)
So, PPC systems are something like advertiser. The main difference is that advertisement does not take up some page in these systems, but spread over lots of web-sites, search systems and public bulletin board. This advertisement covers more quantity of people, then any advertiser in the world. This advertisement is more dynamic, you can change text of your advertisement for hundred times a day, as well as its location and audience which can see it.

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