Search and choose key words.

The next stage for you is choosing of the key words for the advertising of your goods, which you are going to sell, within Pay per Click system.
Choosing of key-words is very important stage, as well as choosing of affiliate program. Efficacy of your goods selling will depend on choosing of the key words, as well as efficacy of turnover of your investments in advertising. With the development of e-commerce and PPC systems, words became the same goods like services and real estate. Together with you there are lots of sellers on the market, which offers the same or alike goods. Because of this competition (and demonstration of advertisements is realized under those key-words, which a buyer types in search lines of searching engines) the cost of key-words varies, like stock price in New York stock exchange. The cost of some key-words runs up USD 5 per a click. That’s way you have to pay a great attention to choosing of affiliate program and key-words. Otherwise, the costs for goods advertising can exceed profits of its sales. We will tell you below how to optimize your key-words.
And how to find and choose suitable key-words for your goods we will tell you right now.
In https://adwords.google.com there is a tool of key-words prompting. It chooses possible key-words for advertising campaigns, and provides you with statistic report on AdWords. This report is for monitoring of efficacy of chosen by you key-words operating, including search efficacy and seasonal tendencies.
Let’s study how it works and what we get of it by the example.
Let’s pass to the web-page of key-words prompting following link:
https://adwords.google.com/select/KeywordToolExternal
Go to tab Site-Related Keywords
Type in URL of seller’s web-site, on which the goods, which you advertise, are sold, the goods of your affiliate program.
Click Get Keywords. We have typed in http://clickbank.com/ and got 39 key words which are connected to the main web-page of the resource.
You can choose the way of key-words display by: frequency of search, cost and position (height of your advertisement position on Google web-pages when displaying of the advertisement to the key-word), rate of popularity of this key-word in PPC systems.
Keywords Only – there is no classification.
Keywords Popularity – there is no popularity
Cost and ad position estimates – costs per a click and positions of the advertisement at the present cost per click under your advertisement.
Global search volume trends – under global tendencies of search, i.e. they are classified due to the quantity of searches under this key-word.

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