Promote Affiliate Programs through Your Own Google Adwords Campaign

by Maxine Hough

Did you know that Forbes magazine has reported that pay per click ad sales are expected to increase to at least an astounding $8 billion by the year 2008? Pay per click though still unfamiliar to many, will be around for a very long time. One of the search engine giants to capture a lion's share of this market is Google through its Google Adwords service. A few ebooks like Google Cash and The Definitive Guide To Google AdWords provide basic and advance knowledge on releasing the incredible power of pay per click campaigns especially as this applies to businesses and affiliates around the world. Big businesses are still the largest group to benefit from incorporating pay per click in their advertising budgets but, home-based businesses and affiliate program promoters can benefit too if they understand how to use this tool.

Pay per click search engines provide a way for you to basically buy your way to the top of search results for any keyword you wish. Pay per click advertising works thru a bidding process, and your ads appear in the results pages of search engines such as Google, Yahoo, Ask Jeeves. With Google Adwords you bid on the keywords you want to focus your ad on. For example if someone were searching on "gourmet coffee", if you're the highest bidder for "gourmet coffee" you receive top placement for that phrase and depending on the search engine, the top 3-5 bidders for that phrase also receive placement on the first page of unpaid search results.

With Google Adwords the "ad campaign" is everything. When you sign up with Google Adwords you have unlimited campaigns at your disposal. I enjoy promoting affiliate programs and in the past I spent a lot of time deciding which keywords I would bid on to attract buyers to my affiliate programs. The only tool I use right now is Ad Word Analyzer which saves tremendously on time and gives me an overview of my keyword and/or keyword phrase as it was searched on the top two pay per click search engines Google and Overture (now called Yahoo Search Marketing).

Now that you've done your research and you've collected your keywords and/or keyword phrases, you'll need to open an Adwords account.

1. To do this go to https://adwords.google.com/. There is a one time sign up fee of $5 and your username and password are emailed to you.

2. Now you can log into the system and select "create a new campaign". Give your campaign a name that will also allow you to create multiple campaigns.

3. Before creating your first ad, I recommend that you print out Google's set of guidelines, ebooks such as Google Cash cover this area as well. Since most of you are probably promoting affiliate programs, it's important that you notify Google of this by simply adding "aff" at the end of your ad text.

A few tips to keep in mind:

a. To keep your ad targeted, make sure your keyword or keyword phrase is in the headline.

b. Put your keyword or keyword phrase in the text of your ad.

c. In promoting your affiliate program, make sure you're linked directly to the owner's website thru your affiliate link so that you'll get the credit and the cash!

Now you can submit your ad and start tracking your campaign over the next few days. If you're not happy with your ad's performance you can make changes such as targeting other keywords or increasing your bid a little at a time. Adwords is flexible in allowing you to make changes within Google guidelines of course, to make your ad campaigns successful.

Pay per click is here to stay and it offers a high level of assurance that your ad is reaching your targeted audience. With the proper management and a clear vision, pay per click specifically Google Adwords, can provide you with well targeted and economical advertising on the internet.

As mentioned earlier pay per click ad sales are expected to increase to at least $8 billion by 2008, with Google Adwords, the right resources and a little effort on your part, you can also benefit from this increase and find yourself with a significant supplemental income each month or a fulltime "leave my 9-5 job" income. The sky is truly the limit with pay per click.

About the Author

Maxine Hough is the owner of The Internet Marketing Tool Site a resources site of internet marketing software and tools for the internet marketer and webmaster to jumpstart or enhance their internet marketing efforts. Ebooks and tools mentioned in this article can also be found on this website at www.the-internet-marketing-tool-site.com

Search and choose key words.

The next stage for you is choosing of the key words for the advertising of your goods, which you are going to sell, within Pay per Click system.
Choosing of key-words is very important stage, as well as choosing of affiliate program. Efficacy of your goods selling will depend on choosing of the key words, as well as efficacy of turnover of your investments in advertising. With the development of e-commerce and PPC systems, words became the same goods like services and real estate. Together with you there are lots of sellers on the market, which offers the same or alike goods. Because of this competition (and demonstration of advertisements is realized under those key-words, which a buyer types in search lines of searching engines) the cost of key-words varies, like stock price in New York stock exchange. The cost of some key-words runs up USD 5 per a click. That’s way you have to pay a great attention to choosing of affiliate program and key-words. Otherwise, the costs for goods advertising can exceed profits of its sales. We will tell you below how to optimize your key-words.
And how to find and choose suitable key-words for your goods we will tell you right now.
In https://adwords.google.com there is a tool of key-words prompting. It chooses possible key-words for advertising campaigns, and provides you with statistic report on AdWords. This report is for monitoring of efficacy of chosen by you key-words operating, including search efficacy and seasonal tendencies.
Let’s study how it works and what we get of it by the example.
Let’s pass to the web-page of key-words prompting following link:
https://adwords.google.com/select/KeywordToolExternal
Go to tab Site-Related Keywords
Type in URL of seller’s web-site, on which the goods, which you advertise, are sold, the goods of your affiliate program.
Click Get Keywords. We have typed in http://clickbank.com/ and got 39 key words which are connected to the main web-page of the resource.
You can choose the way of key-words display by: frequency of search, cost and position (height of your advertisement position on Google web-pages when displaying of the advertisement to the key-word), rate of popularity of this key-word in PPC systems.
Keywords Only – there is no classification.
Keywords Popularity – there is no popularity
Cost and ad position estimates – costs per a click and positions of the advertisement at the present cost per click under your advertisement.
Global search volume trends – under global tendencies of search, i.e. they are classified due to the quantity of searches under this key-word.

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Working within Pay per Click system.Register in PPC system

You register in PPC system (come or call to the editor’s or advertising department), fill in the form, where you determine language, in which your advertisement we be shown; and register that URL No. 1 – which you have received at affiliate registration (Your own affiliate registration – in the form.)

Like advertisement applying to the newspaper, advertisement of your goods is not free of charge in PPC systems. The more you invest the more you get. There are two types of payment within these systems, they are CPC and CPM.
CPC is pay per one click. What does that mean? For example, you have registered in PPC system, filled in all forms and comprised advertising text. You have started your business. Somewhere at this moment on the web-pages with similar topic thousands of people can see your advertisement about selling ‘SOMETHING’ in search system. People click on it, follow URL No. 1, hidden in the text of advertisement, to the seller’s web-site, and buy ‘SOMETHING’. In this case your partner pays you agreed in advance percentage of sale of ‘SOMETHING’. After all, sale has been performed through your affiliate. And you pay to PPC for clicks which were made for advertisement placed within this system. CPC is the payment for one such click.
CPM is the second variant. So, in this case you will pay not for clicks, but for thousand showings of your advertising. CPM is the cost of 1000 showings of your banner. CPM USD 50 means that in order banner or advertisement is shown 1000 times you pay 50 US dollars
Probably, you have a question: “But what if a man who goes to the seller’s web-site following my advertisement will buy there nothing? I will lose my money, pay for nothing. I won’t bring me money, will it?” or “What if after 1000 showings no one click on my banner?” If you have such questions, I’m very glad for you. You will not become a loser in the world of e-commerce. Yes. Of course, e-commerce like any other commerce is risk and luck. But only a weak by nature man is afraid of risk. Strong foresees and uses risk to his good. Be not afraid. Below we will tell you how to minimize your charges for your company, how to increase efficacy of advertisements and avoid empty clicks on them.
We are going to tell you about campaign leading in the next parts.
Let’s have the floor to system makers https://adwords.google.com/ .
Google has developed AdWords program specially for advertisers, which want to turn to the broadest audience and get the most possible effect. As an advertiser, you can choose your own key-words pay just for clicks of clients made on the advertisement. It is extremely simple to create advertisements and manage accounts of e-marketing; and it doesn’t require great initial investments. All this requires only 5 minutes and credit card. We show advertisings in increasing partners’ network by Google, including thousands web-sites from America Online up to Washington Post and we direct them to relevant search system and informational web-pages.
Experienced staff of Google which is engaged in sales and clients’ support optimizes campaign for great advertisers. Staff of experts of AdWords helps advertises to choose corresponding key words and create appropriate advertisement, then track the campaign carefully in order to increase its profitability by means of sifting out the key-words. An advertiser can choose any quantity of key-words. Among recently joined advertisers are Amazon, Cisco Systems и Staples.
Google presents full range of services regarding reports creation to all advertisers, in order to supply precise tuning of campaign and supply real-time data as for which components are most effective. Advertisers can increase profitability by means of directing of their campaigns towards definite territories and languages.
That is the way of Google operating.
As soon as someone types in key-words for search of required information, Google analyses millions of web-pages, which contains key-words for search and it gives up the result:
On the left you can see found web-pages containing information which you were looking for.
On the right there are advertisements by Google AdWords.
Men all round the world place their advertisements for selling their goods, services or they have additional profit by affiliate programs, even not leaving home.
The next step which we are going to make is registration within Google AdWords system.
That is the way of Google operating.
As soon as someone types in key-words for search of required information, Google analyses millions of web-pages, which contains key-words for search and it gives up the result:
On the left you can see found web-pages containing information which you were looking for.
On the right there are advertisements by Google AdWords.
Men all round the world place their advertisements for selling their goods, services or they have additional profit by affiliate programs, even not leaving home.
The next step which we are going to make is registration within Google AdWords system.

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