Promote Affiliate Programs through Your Own Google Adwords Campaign

by Maxine Hough

Did you know that Forbes magazine has reported that pay per click ad sales are expected to increase to at least an astounding $8 billion by the year 2008? Pay per click though still unfamiliar to many, will be around for a very long time. One of the search engine giants to capture a lion's share of this market is Google through its Google Adwords service. A few ebooks like Google Cash and The Definitive Guide To Google AdWords provide basic and advance knowledge on releasing the incredible power of pay per click campaigns especially as this applies to businesses and affiliates around the world. Big businesses are still the largest group to benefit from incorporating pay per click in their advertising budgets but, home-based businesses and affiliate program promoters can benefit too if they understand how to use this tool.

Pay per click search engines provide a way for you to basically buy your way to the top of search results for any keyword you wish. Pay per click advertising works thru a bidding process, and your ads appear in the results pages of search engines such as Google, Yahoo, Ask Jeeves. With Google Adwords you bid on the keywords you want to focus your ad on. For example if someone were searching on "gourmet coffee", if you're the highest bidder for "gourmet coffee" you receive top placement for that phrase and depending on the search engine, the top 3-5 bidders for that phrase also receive placement on the first page of unpaid search results.

With Google Adwords the "ad campaign" is everything. When you sign up with Google Adwords you have unlimited campaigns at your disposal. I enjoy promoting affiliate programs and in the past I spent a lot of time deciding which keywords I would bid on to attract buyers to my affiliate programs. The only tool I use right now is Ad Word Analyzer which saves tremendously on time and gives me an overview of my keyword and/or keyword phrase as it was searched on the top two pay per click search engines Google and Overture (now called Yahoo Search Marketing).

Now that you've done your research and you've collected your keywords and/or keyword phrases, you'll need to open an Adwords account.

1. To do this go to https://adwords.google.com/. There is a one time sign up fee of $5 and your username and password are emailed to you.

2. Now you can log into the system and select "create a new campaign". Give your campaign a name that will also allow you to create multiple campaigns.

3. Before creating your first ad, I recommend that you print out Google's set of guidelines, ebooks such as Google Cash cover this area as well. Since most of you are probably promoting affiliate programs, it's important that you notify Google of this by simply adding "aff" at the end of your ad text.

A few tips to keep in mind:

a. To keep your ad targeted, make sure your keyword or keyword phrase is in the headline.

b. Put your keyword or keyword phrase in the text of your ad.

c. In promoting your affiliate program, make sure you're linked directly to the owner's website thru your affiliate link so that you'll get the credit and the cash!

Now you can submit your ad and start tracking your campaign over the next few days. If you're not happy with your ad's performance you can make changes such as targeting other keywords or increasing your bid a little at a time. Adwords is flexible in allowing you to make changes within Google guidelines of course, to make your ad campaigns successful.

Pay per click is here to stay and it offers a high level of assurance that your ad is reaching your targeted audience. With the proper management and a clear vision, pay per click specifically Google Adwords, can provide you with well targeted and economical advertising on the internet.

As mentioned earlier pay per click ad sales are expected to increase to at least $8 billion by 2008, with Google Adwords, the right resources and a little effort on your part, you can also benefit from this increase and find yourself with a significant supplemental income each month or a fulltime "leave my 9-5 job" income. The sky is truly the limit with pay per click.

About the Author

Maxine Hough is the owner of The Internet Marketing Tool Site a resources site of internet marketing software and tools for the internet marketer and webmaster to jumpstart or enhance their internet marketing efforts. Ebooks and tools mentioned in this article can also be found on this website at www.the-internet-marketing-tool-site.com

Characteristics Of A Super Affiliate

David Cooper

It's one of the simplest ways to earn money online. All you need to do is become an affiliate for someone else's product, service, or program. Fill out their signup form and you're ready to start promoting your unique referral URL.

Now I ask you, what could possible be simpler than that?

Of course, you're most likely expecting to earn a substantial amount of income from whatever product, service, or program you're promoting. That, my friend, requires rising to what is commonly referred to as "super" affiliate status, something that is anything BUT simple.

Mind you, it doesn't carry any degree of difficulty. Merely a strong commitment to become the best - and most productive - affiliate you possible can.

So what tasks will you need to be proficient in? Following is a quick list of the primary characteristics that are associated with super affiliate status.

Opt-In List Builder

You've probably heard it a dozen times...the gold is in the list. Quite simply, it means that having your own mailing list is one of the most effective means of bringing in affiliate income. Not just initially, but for months and even years to come.

The concept is straight-forward...you capture names and email addresses of potential "prospects" (people who would be inclined to purchase from you), and then follow up with those individuals.

The only problem is, many affiliate programs merely assign you a standard referral page, one that can only be promoted "as is". So how do you capture names and email addresses? Simple...

You need to create a "pre-sell" page of your own. That way, you can include a signup form that captures names and email addresses for YOU and not just the owner of the affiliate product, service, or program.

Autoresponder Messages

You've got a comprehensive mailing list and that means you've got numerous prospects you can send follow-up messages to. GREAT! That's exactly what you want. But super affiliates take that process one step further by simply incorporating autoresponder messages.

The power of an autoresponder is twofold...
There's no pressure to create follow-up messages on the fly. They're already stacked up and ready to go.
The entire process offers an automatic follow-up system. Again, because the messages are already stacked up and ready to go.

Just by clicking on a link or filling out a form, a viewer receives an instant email message, one that is - you guessed it - stacked up and ready to go.

But that's just the beginning. Behind that initial instant message is an entire series of messages that the person will automatically receive. Naturally, what you place in those follow-up messages is entirely up to you. The only criteria is that they ultimately bring you more sales.

Ad Tracking Capability

You've created one or more specific and unique autoresponder series which you're using to advertise your affiliate links. You're also promoting through forums, ezine ads, pay-per-click campaigns, online classifieds, and even your own newsletter. That equates to a whole lot of different advertising sources.

A super affiliate makes absolutely certain they know exactly where a viewer comes from. More importantly, where their SALES are coming from. In other words, you need to keep track of any and all individual promotions and advertising campaigns you're involved in.

Without that capability, you would have no means of determining which promotion efforts are a success and which ones should be either revised or abandoned altogether.

Professional Writing

Ok. So you're not the world's greatest writer. But whether you are or not isn't the point. Every super affiliate makes certain that the sales copy and content - on their own website or within the ads they distribute - is top notch.

If they can't do the writing themselves, they hire a ghostwriter, someone who IS capable of producing content that is not only compelling but capable of producing results. In most instances, the only result that matters is how much money was generated due to that particular sales copy.

Don't think you can afford to hire a ghostwriter? The way super affiliates view this issue is pretty basic...the better the writing, the better the financial gain. So the bottom line is, if they can't write their own "killer" content, they immediately recognize the fact that they can't afford NOT to hire a professional to do it for them.

Keyword Marketers

You might not understand all the fine details of keyword optimization, but one thing is certain. If you want to run with the "big dogs" - those super affiliates - you had better learn and understand, at the very least, the BASICS of utilizing proper keywords.

Unfortunately, even the basics are a bit too involved a topic to cover adequately in the confines of this particular article. Below is a list of some of the areas where this type of expertise would be valuable.
choosing the right keywords for pay-per-click campaigns
optimizing web pages to generate quality viewer traffic
having the ability to determine which keywords to avoid
using keywords to help select the best affiliate programs
isolating product specific keywords

The more proficient you become with regard to keywords, the more productive you'll be as an affiliate marketer.

Market Researcher

When it comes to affiliate marketing ability, keywords aren't the only area you should concentrate on. Being able to properly conduct research is absolutely essential to any serious-minded super affiliate.

One of the primary benefits would be learning which products, services, or programs to avoid and which ones to become involved in. Also, it would allow you to determine exactly what audience you should be promoting a particular product to.

Traffic Generation

Having all the knowledge and expertise in the world won't do you any good if you can't drive sufficient traffic straight to your offers.

Not only do super affiliates handle this type of task with ease and efficiency, they are constantly on the lookout for new and innovative means of generating even MORE targeted traffic. If you hope to compete, it's something you absolutely positively must be proficient in.

There's one other aspect of driving traffic that every super affiliate adheres to. That is, driving traffic to their own website or pre-sell page and NOT the merchant's website. Granted, the viewer will ultimately get to that destination (to actually make a purchase), but they should always be strategically guided through YOUR system first.

Customer Satisfaction

When dealing with affiliate programs, it's easy to forget the most important ingredient...the customer. After all, it's the owner of the affiliate product, service, or program who ultimately handles customer support.

If that's how you view this type of process - you drive the customer to the buy button and you're done - you're missing the whole point of conducting business online.

Just like the owner of the affiliate program, your main objective should be customer satisfaction. Why? Because a satisfied customer is a "lifetime" customer. Not just for the affiliate product, service, or program, but for YOU as well.

Super Affiliate = Super Salesperson

I know, I know. There are few people who actually LIKE to sell something. But it's not the product, service, or program I'm referring to this time. It's you.

That's right. Just like any other online business owner, you should seriously concentrate on building your own solid reputation. In other words, you need to "brand" yourself. In doing so, you'll be developing relationships that will endure for as long as you conduct business.

So even before you think about selling something online, think about how best to sell yourself. Trust me. It's the highest amount of leverage any super affiliate can possess.

Personal Product Recommendation

This might be last on the list but I can assure you, it's THE most important aspect of being a super affiliate. Basically, the rule is...

Don't even think about promoting ANY product, service or program until you've personally used or tried it yourself.

Oh sure, you can easily fake it...write a glowing testimonial or recommendation based purely on the existing sales copy, but what happens when a potential customer asks you specific questions about the benefit you personally received by using that product? At that point, you have two choices...
lie about the results you've achieved
admit that you've never used the product

Either way, you're putting your entire business reputation - your all-important credibility - at risk. No matter how much you might be tempted, don't do it. If the product is good enough for you to seriously promote, then it's definitely good enough for you to purchase outright yourself.

And there you have it...the primary characteristics that all super affiliates possess. Follow their lead and I guarantee that in no time at all you'll be experiencing a substantial increase in affiliate sales.

Webmasters and Ezine Publishers:

Free Content for your newsletter or your website!

You are invited to use this article in your newsletter or website. The only requirement is the inclusion of the following, after the article:

David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping people with their affiliate marketing efforts by offering real world tips and strategies. Subscribe to his FREE newsletter at: http://www.affiliatemarketingarticles.com

5 Affiliate Marketing Facts of Life

Marige O'Brien

Affiliate Marketing (AM) is fast becoming a major trend in online business.
With the internet still in its adolescent years, it has already established
itself as an extremely viable career opportunity, bridging the advertising
gap for companies, while providing much sought-after work at home revenue.

With the boom in affiliate marketing, however, there is a growing wave of
new marketers that become easily discouraged when the initial hype wears off
and they don't understand what to expect in the business. For those just
entering the arena, here are a few Facts Of Life about Affiliate Marketing:

1) YOU WILL HAVE TO INVEST SOME MONEY
Affiliate marketing being a hybrid of the independent contractor & the
self-employed small business owner, it is inevitable that some money be
invested. While a contractor might earn a base pay + commission, they also
have little or no control over product, promotion or price. And, while a
self-employed owner controls all these, they also pay all the bills.

But an AM is neither. They don't control price nor, once they sign up,
product. But they do control promotion. And, unlike a self-employed
worker, they bear only a fraction of the costs. The advertising fraction.

So, the bad news is affiliate marketers do have to invest some money, at
some point, even in the best programs or scenerios. But this has also
become a growing trend in all sales positions, as well as positions in all
industries. Many positions include a certain amount of investment. Any job
that requires a uniform, for example, means investing in special clothes.
Plus most realtors must pay for their own advertising.

The good news is that, unlike other sales positions (but similar to small
business), the AM controls that cost because they decide on which
advertisements to invest.

The best news is that many companies, like Plug-in-Profits (
http://trackermo.com/pips.html), now offer great affiliate support and will
guide the new AM until they understand the business and can stand on their
own two feet.

2) YOU WILL HAVE TO INVEST SOME TIME
Affiliate marketing works on the slide-rule effect. That is, the more
effort the AM invests, the richer the dividends. And, like a microcosm of a
career, the AM works their tail off in the beginning-- then works less and
less as their sales build. But this can be measured in months, rather than
years (thus, the mirocosm).

Still, many enter the AM arena thinking all they have to do is sign up as an
affiliate, then sit back and reap the rewards. And that's just when they
should be getting busy. The rewards will come, but not until they've put in
their time.

The bad news here is to expect to eat, drink and sleep marketing-- at first.

The good news is that, according to experts in the field, an affiliate can
expect to see a return on their investment within the first 3-9 months,
depending on how much time they spend at it on a daily/weekly basis.

3) YOU WILL GET BURNED ONCE OR TWICE
It's inevitable. Either by paying astronomical fees for hosting, for leads
or for some other service (not to mention, the existence of scams), it
happens. That's why "expert" and "experience" have the same root word. It
takes experience to know what's going on, how to spot a scam, and to know a
good opportunity when it arrives.

The good news is, experience is the best teacher of all. And a new AM will
soon learn from their mistakes.

4) YOU WILL HAVE TO UPDATE YOURSELF
The internet has been called the most fluid industry ever. That's a poetic
way of saying it changes more easily and more often than a body of water.
Engineers call it expotential growth, though it's more reminiscent of growth
on a cellular level: Rather like a baby starting as two single cells and, in
nine short months, becoming a fully formed infant. Or, like a pyramid
scheme that really works!

Whatever the analogy, the point is the internet is constantly, incessantly,
(sometimes annoyingly) changing. What was vital two years ago (SE
placement, keywords, Pay-Per-Click), is now becoming passe, replaced by new
types of more effective marketing techniques (PowerLinking, Opt-in lists,
pay-per-buy).

All of which leads to--

5) YOU MUST BE PRO-ACTIVE
To keep the revenues up, AMs must find good resources to monitor the
business. Newsletters, forums and affiliate resource pages all become vital
to watching the latest trends. They are filled with the latest information,
the latest ideas and the newest concepts in advertising.

Also, in the case of the AM with their own website, that must be updated
occasionally, too, while the affiliate landing page is kept up by the
company. But when an AM opts for their own page, they must be aware that
every few months or years, a new enhancement takes off. Right now, the
latest is audio and or animated spokespeople.

Once an affiliate marketer arms themself with these facts of life, they have
a very good chance of succeeding in this new arena.--mo

Marige O'Brien has worked as a writer, web designer and, most recently,
internet marketer. Her own website can be found at http://www.trackermo.com


<< ------------- End of Free Reprint Article ----------- >>

Determination of value of every your client.

As soon as our first advertising campaign is accomplished, we can calculate average value of every client, not depending of his reaction to our goods, either he has bought it, or just has closed the window.
There are thee simple steps, which will help you to define the value of every user on your web-site:
1. In order to determine conversion of your goods let’s calculate:
Number of users ÷ number of sales = your conversion
Pattern: 113 users ÷ 4 sales = 28.25, i.e. 1 to 28.

2. In order to determine your net profit per one sale, let’s calculate as follows:
(total net – total expenses) ÷ number of sales = net profit per sale.
Pattern: The amount of total profit is 98.00$ - the amount of total expenses 43 $ = 55$ and divide by ÷ 4 sales = net profit is 13.75 $ per sale.

3. In order to define the value of each user on your web-site, you are to calculate as follows:
Net profit per sale ÷ conversion = personal value of a user
Pattern: net profit per sale is 12.50 $ ÷ conversion 28.25 = 0.48 $

And you get the value of every your client.
As soon as you calculate the value of your users, you’ll be able to determine your maximum rate per key-words.
For example, you can decide, that the value of every user of your web-site is 48 cent within net profit. It means that you can offer 38 cent per click maximum in order to guarantee the you generate great value if profit.
Importance of your users can also help you to determine which pay per click engines PPC you will use, as minimum cost per key words in different engines may vary greatly.
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Leading of your first advertising campaign.

Leading of your first advertising campaign.

Let’s track our advertising campaign day after day during one week period
To begin with, let’s take the definite goods and set different budget every day. Let’s regard parameters of advertising campaign. This information includes all main indices, which we are to take into account every day. This is not hard and takes approximately 20 minutes. How much time you have spent for advertising campaign will result in your profit.
You have 24 hours access to the data, which are given below, if you use Google Adwords.

Impressions – number of advertisements, which are shown on Google AdWords.
Clicks – number of clicks “by target surfers” on advertisements
Cumulative Clicks – cumulative number of clicks (by growing result on days).
Ad CTR – (CTR = Click Through Rate) – ratio: clicks/showings of advertisements.
Average CPC – (CPC = Cost Per Click) – pay per click (for example, $0,07).
Advertising Costs – expenses for advertising campaign (every day).
Sales – number of sales per day.
Commissions Earned – commissions of sales per day.
Days Profit – profit per day.
Overall Profit – profit within advertising campaign of goods (by growing result).

The first day. We define budget in amount of 5$.( Advertising Costs ). Thus, we paid for 8231 showings of our advertisement by google (Impressions), 71 clients has clicked it and only one of them have bought goods. Aren’t you impressed? We can say that conversion of these goods 1 to 71. But at this budget for the amount of 5$, our profit comprises as follows:
Profit = 40.66$ – 4.97$ = 35.69 $ OF ONE SALE PER DAY!
For example, there was no sale during the second and the third day.
On the third day we decided to set the budget in the amount of 53$. And this have brought 745, seven of which paid the bill. Our net profit is 232,47$ during a week!

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Conversion Calculation.

Keep working with http://marketplace.clickbank.net/ we can determine which goods is in popular demand on the market, which commission of sales we can get and a lot of other things which are available Online.
Let’s start from the determination of what ‘conversion’ is.

Conversion is an equation which determines the number of users, which became the subscribers, buyers or members of an affiliate program which you advertise.

Saying in simple words, CONVERSION is a proportion of quantity of people which have visited your e-shop, to quantity of people which made required action, viz, buy of goods, registration on the web-site, click and advertising review.

Conversion is very important parameter of determination of the budget of your business. You have to know the volume of expenses for advertisement, how these expenses are paid for your business.

For example, formula of calculation of users’ conversion, which had subscribed or had bought the product, could be as follows:

Number of users + number of buyers = rate exchange

In other words, if your web-site and your advertisement has 10 000 users and 500 subscriptions for news (or result clicks, that is clicks, which resulted in purchases), then the conversion will comprise 1 to 20.

If the owner of the affiliate program offers you conversion 1:20, it means that one of twenty users is going to buy (registration, or any other action, which you’ll be paid for).
You have placed an advertising on Google, your advertising budget comprises 50$ per day, and you pay 0,10$ per click. It means that you are to have 500 users, in order your expenses have to be repaid. Profit = expenses.

Let’s do approximate calculation of your profit of ONE affiliate program. This is not a hard task:
Let’s guess:
- We choose goods on http://marketplace.clickbank.net/
- Offered conversion is 1:30
- Profit of one sale is going to comprise, for example, 30$.
- 1 click on you advertising will cost you 0,20$ (it depends of key-word cost).
Let’s define how much we have to pay to Google in order to complete ONE sell:
Pay per click * quantity of clicks = expenses for advertising

0.20$ * 30 = 6$ - is our payment for advertising by Google at ONE sale.
Let’s estimate our profit!

Profit of a sale – expenses for advertisement = profit
30$ - 6$ = 24$ - thus, profit of one sale with our affiliate program will comprise USD 24.
Let’s imagine that we pay advertisement at the arte of 60$, it’s 300 users.
If the conversion is correct, we will make 10 sales and get:
300$ - 60$ = 240$ Profit of ONE goods per day with budget of 60$!
The most important thing for us is correct calculation of expenses for advertising. Which maximum cost should we set per one click on your advertisement, in order to get profit at existed conversion?

You are just to start in order to succeed!
Let’s regard the process of advertising agency working in order to make further calculations, which help you to define the importance of each user of your web-site.

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Search and choose key words.

The next stage for you is choosing of the key words for the advertising of your goods, which you are going to sell, within Pay per Click system.
Choosing of key-words is very important stage, as well as choosing of affiliate program. Efficacy of your goods selling will depend on choosing of the key words, as well as efficacy of turnover of your investments in advertising. With the development of e-commerce and PPC systems, words became the same goods like services and real estate. Together with you there are lots of sellers on the market, which offers the same or alike goods. Because of this competition (and demonstration of advertisements is realized under those key-words, which a buyer types in search lines of searching engines) the cost of key-words varies, like stock price in New York stock exchange. The cost of some key-words runs up USD 5 per a click. That’s way you have to pay a great attention to choosing of affiliate program and key-words. Otherwise, the costs for goods advertising can exceed profits of its sales. We will tell you below how to optimize your key-words.
And how to find and choose suitable key-words for your goods we will tell you right now.
In https://adwords.google.com there is a tool of key-words prompting. It chooses possible key-words for advertising campaigns, and provides you with statistic report on AdWords. This report is for monitoring of efficacy of chosen by you key-words operating, including search efficacy and seasonal tendencies.
Let’s study how it works and what we get of it by the example.
Let’s pass to the web-page of key-words prompting following link:
https://adwords.google.com/select/KeywordToolExternal
Go to tab Site-Related Keywords
Type in URL of seller’s web-site, on which the goods, which you advertise, are sold, the goods of your affiliate program.
Click Get Keywords. We have typed in http://clickbank.com/ and got 39 key words which are connected to the main web-page of the resource.
You can choose the way of key-words display by: frequency of search, cost and position (height of your advertisement position on Google web-pages when displaying of the advertisement to the key-word), rate of popularity of this key-word in PPC systems.
Keywords Only – there is no classification.
Keywords Popularity – there is no popularity
Cost and ad position estimates – costs per a click and positions of the advertisement at the present cost per click under your advertisement.
Global search volume trends – under global tendencies of search, i.e. they are classified due to the quantity of searches under this key-word.

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Working within Pay per Click system.

Within the previous parts I have told you what affiliate program is. ( What is affiliate program?) e-goods markets ( Searching and choosing of affiliate program), have registered on market clickbank.com and chosen the goods, which we will promote in the Internet space (Your own affiliate registration). Goods themselves won’t be promoted, we are to explain potential clients what we offer, and convince them that our goods will make them happy :)
The essence of operating within Pay per Click system is in showing your advertisements in the form of text or banners advertising on the web-sites pages or on the pages of search systems and public bulletin board.
There are Pay per Click systems for goods and services promotion. You pay for every click on your advertisement.
There are lots of PPC systems.
We choose system adwords because of its broad popularity and the highest indices of sales growth performed through this system.
Here you can get to know about other PPC systems. .
How is it to be performed?
Let’s study PPC system working by the example of goods – “SOMETHING”. For example you have find such goods on www.clickbank.com and decided to become a partner of this seller. How PPC systems can help you and what you need it for in general?
As soon as you have registered, as we have already told you in part 3.Your own affiliate registration you will get two URLs. There is the question: What is that? What should I do with that? Should we compare it to the real world, it’s like you have been given “SOMETHING” and you are sitting at home and drinking beer. How do you think how many sales could you realize in such conditions? Zero is the correct answer (Only if a friend of you – which has come in – does want to buy that SOMETHING.) How would anyone do if he was you? There are two things to do:
1.Advertise in local newspaper : “SELL ‘SOMETHING’ CHEAP. PLEASE CALL 3232-6566-9898 » . (URL No. 1).
2. Open your own shop and sell ‘SOMETHING’ there, i.e. create your own web-site, make bright design, marvelous name. Advertise it. And sell your ‘SOMETHING’ in it (URL No.2)
Like in real world you have a choice and free play. But how do you think which way is simpler? I would choose 1 for a start. Because it is not so complex and you need less means for its realization (you need not to engage programmer, designer; buy domain name, hosting, pay for copywriter and so on …)
So, PPC systems are something like advertiser. The main difference is that advertisement does not take up some page in these systems, but spread over lots of web-sites, search systems and public bulletin board. This advertisement covers more quantity of people, then any advertiser in the world. This advertisement is more dynamic, you can change text of your advertisement for hundred times a day, as well as its location and audience which can see it.

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